Researching for
Clarity.
Designing for
Change.

Human-Centered Product Designer

I help mission-driven organizations translate complex challenges into human-centered solutions through deep research and strategic design.

View Projects My Story

User Insights

Redesign Workflows

User Experience

Expertise

How I Create Value.

I believe that meaningful change happens at the intersection of deep empathy, strategic thinking, and technical reality.

Strategic Research

Uncovering the 'why' behind user behavior through deep discovery, ensuring the right problems and pain points are addressed form the start.

Service Design

Observing how services run through a human-centered lens, spotting the gaps, and designing a better way forward.

Strategic Alignment

Transforming qualitative and quantitative data into clear, actionable roadmaps, aligning diverse teams around a shared vision.

Technical Empathy

Leveraging my background in Creative Tech to ensure designs are not just desirable, but technically viable.

Selected Projects.

2024

Childcare Olympics

A scalable, screen-free team-building concept designed to retain older children in childcare. Built entirely on contextual research and journey mapping.

Expertise Service Design & Strategy

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2023

NS Railways Trauma Recovery

Translating highly sensitive user needs into an impactful, empathetic digital solution using Virtual Reality to support train conductors processing trauma.

Expertise Social Impact & HCI

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2025

Baker Hughes Insight Tool

A centralized B2B system designed to capture and analyze pain points flagged by customer-facing teams, resulting in an MVP delivered directly to engineering.

Expertise Strategy & UX Research

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Explorations

Side Projects & Experiments.

While my core focus is Research and Service Design, I love exploring emerging tech. It keeps my curiosity fed and helps me grasp technical constraints so I can collaborate seamlessly with engineering teams.