I help organizations translate complex challenges into human-centered solutions through deep research and strategic design.
Expertise
I believe that meaningful change happens at the intersection of deep empathy, strategic thinking, and technical reality.
Uncovering the 'why' behind user behavior through deep discovery, ensuring the right problems and pain points are addressed form the start.
Observing how services run through a human-centered lens, spotting the gaps, and designing a better way forward.
Transforming qualitative and quantitative data into clear, actionable roadmaps, aligning diverse teams around a shared vision.
Leveraging my background in Creative Tech to ensure designs are not just desirable, but technically viable.
Highlighted Work
A Virtual Reality Exposure Therapy prototype designed in collaboration with a psychologist to help frontline railway personnel safely overcome job related trauma and return to get back on track with confidence.
A Power BI dashboard designed for the training evaluation team to gain deeper insights beyond the NPS score, providing management with centralized data to spot trends and identify improvements for the training curriculum.
The Norlympic games: A strategic team concept designed to keep older children engaged and prevent them from outgrowing after school care. The concept was developed through a full design thinking process.
A brand transformation and positioning strategy created to solve a unique identity challenge: turning a sustainable potato based milk alternative into a clear brand strategy with a strong visual identity.
A centralized B2B system designed to capture and analyze pain points flagged by customer-facing teams, resulting in an MVP delivered directly to engineering.
Explorations
Wearable Tech · 2024
Neuro-Tech & Python · 2023
Whether you’re reshaping a complex service or building for social impact, I’d love to hear about the challenges you are trying to solve.